MAGNO Consumer Insights – Month 4
In the fourth chapter of our Consumer Awareness Campaign, we turn our focus to the circular economy. A concept that’s gaining momentum across sustainability strategies, innovation initiatives, and EU policy. But beyond the buzzword, what does it really mean for food packaging, and how can consumers be part of this shift?
This month’s series explores how the circular economy challenges the outdated “take-make-dispose” model and offers an alternative based on durability, reuse, and smarter resource use. More importantly, it highlights how individuals — not just industries — play a critical role in making this system work.
Through four in-depth articles, we examine the principles of circularity, how they’re applied in food packaging, and what actions we as consumers can take to support more sustainable systems.
Circular Economy and Sustainable Practices
- What is the Circular Economy?
Before diving into the role of packaging, we first defined what the circular economy actually is. This article breaks down the three core principles of circularity, its relevance for food systems, and the barriers that still stand in the way. It also shows how projects like MAGNO are already working to bring circularity from concept to action.
- The Circular Economy and Its Impact on Food Packaging in the EU
Building on the foundations of the first article, this piece looks at the environmental cost of our current packaging systems (particularly the heavy reliance on plastic) and how circular approaches can change that. From new materials to EU regulation, we explore how a reimagined system could reduce waste and rethink packaging design.
MAGNO CONSUMER INSIGHTS: The Circular Economy and Its Impact on Food Packaging in the EU
- Promotion of Circular Economy for Consumers: Benefits and Real-World Examples
This article focuses on the consumer side of the equation. It outlines why individual choices matter, how circular models can also benefit consumers economically, and what real-life packaging innovations are already in use across Europe. From refill systems to compostable containers, circular packaging is no longer a future idea; it’s already happening.
MAGNO CONSUMER INSIGHTS: Benefits and examples of circular practices in packaging
- How Can Consumers Contribute to a Circular Economy in Food Packaging?
To close the month, we turn to the question of action. This piece offers practical, everyday ways consumers can make a difference: from bringing reusable bags and containers to supporting brands that invest in circular design. It also speaks to the emotional side of sustainability: that feeling that individual efforts don’t matter. The takeaway is clear: they do, and they’re essential to scaling collective change.
MAGNO CONSUMER INSIGHTS: How can consumers contribute to a circular economy in food packaging?
At MAGNO, we believe circularity is not just an industry goal — it’s a shared responsibility. As this month’s campaign shows, the shift to a sustainable food packaging system starts with informed choices, smart policies, and inclusive solutions that make participation accessible for everyone.
Stay tuned as we continue exploring the role of packaging in creating a more sustainable, circular, and equitable food system.
