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Feb32026
Magno consumers insights:News

MAGNO CONSUMER INSIGHTS: Websites, Books, and Documentaries about Plastic Pollution: Curating a Consumer-Friendly Library of Resources 

Websites, Books, and Documentaries about Plastic Pollution: Curating a Consumer-Friendly Library of Resources   If someone wants to learn about plastic pollution today, they don’t lack information. A quick search delivers thousands of articles, videos, reports and opinions in seconds. The real challenge is knowing where to start. Too much information, without guidance, can be…

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Jan292026
Magno consumers insights:News

MAGNO CONSUMER INSIGHTS: A Story of Inspiration for collective action: From One Strike to Millions

A Story of Inspiration for collective action: From One Strike to Millions  When Greta first skipped school to sit outside the Swedish Parliament, few paid attention. But her persistence sparked conversations at dinner tables, classrooms, and city halls. Soon, thousands of students across Europe joined her—then millions around the world. In 2019, the Global Climate Strike became one of the largest coordinated protests in human history.  This is the power of collective action: one voice becomes a chorus, and a chorus becomes a force that can’t be ignored. Plastic-free challenges, community campaigns, and citizen-driven projects work the same way. They start small, they grow steadily, and then they shift the conversation entirely.   Back to the future, every major…

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Jan212026
Magno consumers insights:News

MAGNO CONSUMER INSIGHTS: How Consumers Can Get Involved in School or Community Efforts: Building Local Connections for Action

How Consumers Can Get Involved in School or Community Efforts: Building Local Connections for Action  Big shifts toward sustainability don’t always start in Brussels boardrooms or corporate headquarters. Very often, they begin much closer to home—in our schools, neighbourhoods, and community centres, which is much affordable even. Local initiatives are where ideas take root, habits form, and young people learn by example. When consumers engage with these community-level projects, they don’t just reduce waste or cut emissions—they help build a culture of responsibility that grows stronger with each generation.    Why Local Matters …

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Jan212026
Magno consumers insights:News

MAGNO CONSUMER INSIGHTS: Good Business, Better World: Encouraging Responsible Practices

Good Business, Better World: Encouraging Responsible Practices    Consumers today are surrounded by sustainability claims—eco-labels, green packaging, and promises of responsibility. Some are genuine, others less so. The challenge is telling the difference between marketing and meaningful action. Yet beyond the noise, there are businesses across Europe and beyond that are truly rethinking how they operate. Supporting them is more than a shopping choice: it’s a way to encourage a shift in the entire marketplace toward healthier, fairer, and…

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Jan152026
Magno consumers insights:News

MAGNO CONSUMER INSIGHTS: From Shoppers to Advocates: How Consumers Can Influence Brands to Rethink Packaging  

From Shoppers to Advocates: How Consumers Can Influence Brands to Rethink Packaging   Europe prides itself on being a leader in sustainability but walk into any supermarket or online order pickup point and the reality is different: shelves groaning with overwrapped goods, single-use plastic trays for food that could be sold loose, boxes padded with absurd layers of bubble wrap and filler.…

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MAGNO digital twin

MAGNO strategies will be tested, validated and approved using this tool. Ecosystem Digital twin will help to discard those strategies that may not work properly and to optimise those which show more promise. It will integrate machine learning (natural languages processing), automatic syntaxis analysis, key word search and data mining to create a database composed by selected knowledge automatically generated from the World Wide Web. To increase the reach of the Ecosystem Digital twin, all the particular data generated by the detailed study of circular value chains of Packaging (explained in next subsections) will also be integrated. Finally, any possible gap not covered by the automatic and manual research will be covered by commercial datasets such as ZoomInfo or bright data.
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MAGNO Consumer Platform and citizen tool

MAGNO will create a web platform (Figure below) dedicated to increasing consumer acceptance, and integrating news, statistics and recommendations for best packaging practices. The main goals of implementing this consumer acceptance platform are:

i) to demonstrate the potential reduction of plastic packaging pollution when multi-actor strategies are adopted by showcasing all project results,

and ii) to create an environment in which innovation reaches society by incorporating the user in an engaging manner into the packaging value chain.

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MAGNO Helpdesk – Your Gateway to Guidance, Knowledge, and Collaboration

Are you navigating complex challenges in sustainable food systems, ethical innovation, or policy design? The MAGNO Helpdesk is here to support you.

As part of the MAGNO project’s mission to foster responsible and inclusive transitions, the Helpdesk offers tailored guidance, resources, and connections for researchers, practitioners, public authorities, and civil society actors working in our key thematic areas.

What can the MAGNO Helpdesk offer you?

  • Expert support: Get insights from MAGNO’s interdisciplinary team on topics such as food system transformation, ethical AI, or sustainable business models.
  • Access to tools and knowledge: Discover practical resources, policy briefs, and methodological guides developed within the project.
  • Project navigation: Receive orientation on how to engage with MAGNO activities, use its outputs, or connect with relevant partners.
  • Tailored responses: Whether you’re designing a local intervention, preparing a policy recommendation, or looking for research input, we help you find the answers you need.
  • Bridge to innovation: Connect with like-minded professionals and institutions across Europe who are shaping the future of sustainability.

The MAGNO Helpdesk is more than a support service – it’s an entry point into a European knowledge and action network committed to just and sustainable futures.

Reach out. Ask questions. Start collaborating.

ASK US ANYTHING
As Europe shifts to a bio-based circular economy, a plethora of new packaging restrictions have emerged. MAGNO seeks to improve packaging effectiveness, sustainability, efficient usage, end-of-life (reuse and recycling), and innovative business practices in EU food systems through revolutionary strategies shaped for the ecological transition required by the European Green Deal and EU 2030 climate target plan.

These strategies will strengthen the EU food and packaging policy frameworks at a local and regional level. They will also increase social innovation, consumer participation and acceptance of new packaging designs and production models in cross-border food value chains through a web platform and a series of citizen science tools.

At the beginning of the project, an overview of Europe’s ecosystems and value chains for different kinds of plastic packaging will be studied. A detailed quantification of impacts and solutions in terms of health, environment, raw materials, and sustainability will then be developed to set the basis of an Ecosystem Digital Twin software.

The Digital Twin will be programmed to support the analysis of different scenarios which contributes by not only providing ground-breaking strategies for improving the packaging sector but also identifying the best options in terms of innovative business.
The whole project will be supported by the active participation of food multi-actors (researchers, food business operators, food packaging producers, developers of sustainable packaging, packaging converters and recyclers, consumers, and local and regional authorities). Their contribution to the creation of results and validation of the final strategies will prevent and reduce plastic packaging pollution for the food and packaging sectors.

Videos

We share this video in which you can learn more about the interesting project in which we are on board. A few minutes to explain the objectives of the project and the challenges that MAGNO is facing. MAGNO seeks to improve packaging effectiveness, sustainability, efficient usage, end-of-life (reuse and recycling), and innovative business practices in EU food systems through revolutionary strategies shaped for the ecological transition required by the European Green Deal and EU 2030 climate target plan.

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