Engaging Schools and Youth Organisations. Tools for Parents and Teachers Children and young people are often presented as “the future”. The ones who will fix what previous generations broke. The…
Good Business, Better World: Encouraging Responsible Practices Consumers today are surrounded by sustainability claims—eco-labels, green packaging, and promises of responsibility. Some are genuine, others less so. The challenge is telling the difference between marketing and meaningful action. Yet beyond the noise, there are businesses across Europe and beyond that are truly rethinking how they operate. Supporting them is more than a shopping choice: it’s a way to encourage a shift in the entire marketplace toward healthier, fairer, and more sustainable practices. Europe has a unique opportunity here. With ambitious frameworks like the European Green Deal, the Circular Economy Action Plan, and the forthcoming Packaging and Packaging Waste Regulation (PPWR), the EU is setting a global benchmark for sustainability. But regulations alone are not enough—businesses must embrace the shift, and consumers can accelerate that momentum by rewarding those that genuinely lead. What Responsible Businesses Look Like Sustainability…
From Shoppers to Advocates: How Consumers Can Influence Brands to Rethink Packaging Europe prides itself on being a leader in sustainability but walk into any supermarket or online order pickup point and the reality is different: shelves groaning with overwrapped goods, single-use plastic trays for food that could be sold loose, boxes padded with absurd layers of bubble wrap and filler. The invisible hand has a plastic transparent glove. Packaging is everywhere, and most of it is unnecessary. Despite ambitious EU directives—the Single-Use Plastics Directive, the Packaging…
Engaging and empowering consumers: Tips on environmental storytelling for spreading awareness within communities Do you know how many advertising messages we are exposed to every day? Estimates suggest that each of us encounters between…
The pros and cons of biodegradable plastics: Educating consumers on their limitations and benefits. Biodegradable plastics have been marketed as the “miracle solution” to plastic pollution. Packaging that dissolves, cups…
Welcome to the MAGNO Newsletter – Second Half of 2025 The second half of 2025 has been an active and dynamic period for the MAGNO project. Over the past months,…
Sustainable packaging alternatives: Highlighting the pros and cons of materials like glass, metal, compostable, and biodegradable options An article written by Phil Rosenow Going through the grocery store, we…
How NGOs Can Build Awareness That Truly Works: Structuring Messages for Real Impact It’s not that people don’t care. It’s that our attention has become one of the scarcest resources…
It is not rocket science. We used to have it: Supporting Reusable Packaging Single-use packaging is one of the most visible symptoms of our throwaway culture. From coffee cups…
MAGNO will join an upcoming episode of the Plastic.Climate.Future podcast, a platform dedicated to fostering constructive dialogue at the intersection of plastics and climate. The project will be represented by…
