Day by day, companies and consumers are increasingly concerned with creating packaging that is as sustainable as possible and this influences consumer purchase intent.
We would like to share with you this interesting scientific article, from the journal Science Direct, on: “Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights”, written by Paulo Duarte, Susana C. Silva, Afonso S. Roza and Joana Carmo Dias, researchers from different universities and Business Schools in Portugal.
👉🏻 https://www.sciencedirect.com/science/article/pii/S2666188824000431
