MAGNO CONSUMER INSIGHTS: How Consumers Can Get Involved in School or Community Efforts: Building Local Connections for Action

How Consumers Can Get Involved in School or Community Efforts: Building Local Connections for Action  Big shifts toward sustainability don’t always start in Brussels boardrooms or corporate headquarters. Very often, they begin much closer to home—in our schools, neighbourhoods, and community centres, which is much affordable even. Local initiatives are where ideas take root, habits form, and young people learn by example. When consumers engage with these community-level projects, they don’t just reduce waste or cut emissions—they help build a culture of responsibility that grows stronger with each generation.    Why Local Matters  Schools and community organisations are trusted spaces. They shape values, provide education, and create opportunities for…

MAGNO CONSUMER INSIGHTS: Good Business, Better World: Encouraging Responsible Practices

Good Business, Better World: Encouraging Responsible Practices    Consumers today are surrounded by sustainability claims—eco-labels, green packaging, and promises of responsibility. Some are genuine, others less so. The challenge is telling the difference between marketing and meaningful action. Yet beyond the noise, there are businesses across Europe and beyond that are truly rethinking how they operate. Supporting them is more than a shopping choice: it’s a way to encourage a shift in the entire marketplace toward healthier, fairer, and more sustainable practices.  Europe has a unique opportunity here. With ambitious frameworks like the European Green Deal, the Circular Economy Action Plan, and the forthcoming Packaging and Packaging Waste Regulation (PPWR), the EU is setting a global benchmark for sustainability. But regulations alone are not enough—businesses must embrace the shift, and consumers can accelerate that momentum by rewarding those that genuinely lead.    What Responsible Businesses Look Like  Sustainability…