MAGNO CONSUMER INSIGHTS: From Shoppers to Advocates: How Consumers Can Influence Brands to Rethink Packaging
From Shoppers to Advocates: How Consumers Can Influence Brands to Rethink Packaging Europe prides itself on being a leader in sustainability but walk into any supermarket or online order pickup point and the reality is different: shelves groaning with overwrapped goods, single-use plastic trays for food that could be sold loose, boxes padded with absurd layers of bubble wrap and filler. The invisible hand has a plastic transparent glove. Packaging is everywhere, and most of it is unnecessary. Despite ambitious EU directives—the Single-Use Plastics Directive, the Packaging…
